Creative connection
Music, movement and storytelling help people across generations create together.
SEEd.Lab · Cohort 3
Performing arts that connect generations.
Music, movement and storytelling connect children and older adults through Sunbeam classes, creative care and community programmes.
3 November 2026·30-minute demos
MAKING A DIFFERENCE IN
THE VENTURE
Get to know
ArtsProud.
ArtsProud is a performing arts social enterprise for intergenerational connection. Our Revisit - Reinterpret - Recreate methodology uses music, movement and storytelling, refined through in-person sessions in Malaysian care centres and PPR communities. ArtsProud Care brings facilitator-led sessions and an AI-guided platform to care centres, so any staff member can run a session. Sunbeam, launching January 2027 in Kuala Lumpur, offers Mandarin theatre for children aged 4 to 12. A share of Sunbeam's profit funds free sessions for seniors in PPR communities, where children and older adults create together.
The problem
Malaysia is ageing fast, and for many older adults the problem is not only care but empty days. Isolation and a lack of meaningful engagement speed up cognitive and emotional decline: around 1 in 4 seniors face isolation, which raises dementia risk by about 50%.
Show less
Elderly care centres play an important role in supporting seniors' everyday needs, but resources for regular creative and engaging activities can be limited. Access can be even more constrained for seniors in lower-income communities. Existing creative programmes often depend on specialist facilitators and external funding, creating an opportunity for a more accessible, scalable and sustainable approach to senior engagement. At the same time, generations are drifting apart. Many urban children grow up speaking only English and lose the heritage language they would use to talk with their grandparents.
Target market
- Families with children aged 4–12 in the Klang Valley.
- Care centres, home-care providers and community partners.
The Solution
ArtsProud is a performing arts social enterprise for intergenerational connection. Our Revisit · Reinterpret · Recreate methodology uses music, movement and storytelling to create moments of mutual recognition between people. It was built through in-person sessions in Malaysian care centres and PPR communities.
ArtsProud Care
Facilitator-led sessions and a guided platform support creative engagement in care centres.
Sunbeam
Mandarin theatre for children aged 4–12 launches in Kuala Lumpur in January 2027, with a share of profits supporting community sessions for seniors.
COLLABORATION OPPORTUNITIES
Unlock opportunities to collaborate
Explore Buy-for-Impact offerings and CSR partnerships, and meet the team.
01Buy-for-Impact
Be Seen at Work: The Art of Invitation
Price: RM5,000 Core / RM7,500 (Core + 4 additional sessions + volunteer visit for corporate staff)
Build stronger, more connected teams across generations through music, movement and storytelling, while giving employees practical tools they can bring to work and home. 2-hour workshop for up to 20 employees using song, movement and storytelling via: Connect: colleagues share songs and stories from where they grew up, then create a short team piece together, across cultures and generations. Take it to work: invitation as a tool for meetings, feedback and leading across generations. Take it home: employees caring for an ageing parent build a creative session plan for them on ArtsProud, with 3 months of access included.
Sponsor a Care Home
Price: RM8,500 / year
One-year creative care programme for a care home, including centre onboarding, resident profiles, staff training and up to 10 guided creative sessions per month. Includes an ArtsProud-led launch session, quarterly impact updates and a year-end sharing day.
Facilitator-led Sessions
Price: RM500 / session
Facilitator-led music, movement and storytelling sessions for care home residents, community members or other participating groups.
Sunbeam Family Benefit
Price: RM150 / class or RM6,300 / year
Mandarin theatre programme for employees’ children aged 4–12, complemented by Little & Big parent-child sessions at RM100 per session, commencing January 2027 in Kuala Lumpur.
02CSR Partnership
Beneficiaries
Older residents of PPR (public housing) communities. Residents of care homes that cannot afford engagement programmes
Activities
Senior Well-being Through Arts Creative care sessions for older residents in PPR communities and care centres, through music, movement and storytelling. Every session follows our method, Revisit · Reinterpret · Recreate: residents revisit their own songs and stories, find new meaning in them together, and create something new in the room. Around 20 residents per session, in BM, Mandarin and English. Option A, fully facilitated: 10 sessions, 2 hours each, all led by ArtsProud facilitators. Option B, community-led: we train up to 10 community volunteers (3 hours, lunch included) and run 4 sessions with residents alongside them. The volunteers then get 12 months of the ArtsProud web app to keep sessions going, with check-in calls at months 3, 6 and 9. Sponsor a Care Home A year of creative care for one care home: onboarding, residents' profiles, care staff training, up to 10 guided sessions a month, a launch session, quarterly impact updates and a year-end sharing day.
Costs
Senior Well-being Through Arts Option A (fully facilitated): RM5,000. Option B (community-led): RM5,000. Sponsor a Care Home: RM8,500 a year.
03Meet the Team
Jeth Leang
Co-Founder, CEO
jethleang@artsproud.com+60 11-3149 9873Peny Chan
Co-Founder, Chief Creative Officer
penychan@artsproud.com+60 11-3146 9323LET’S BUILD WHAT’S NEXTWhat ArtsProud
What ArtsProud
is looking for.
Explore the team’s priorities and see where your expertise, network or organisation could connect.
01 /
Corporate Package
Engage meaningful art-based workshops for your care centres.
02 /
CSR Projects
Fund sessions for underserved seniors in PPR housing communities or elderly care centres.
03 /
Grant Opportunities
Collaborate with government & health organisations to validate arts-based interventions in elderly care.
KEEP THE CONVERSATION GOING
Connect with ArtsProud.
LET’S START A CONVERSATION
Meet ArtsProud.
Explore the impact.
Connect with the team at Shaping Impact 2026 to learn more about their work and discuss where your interests meet.
3 November 2026Demos — 3:00 pm–5:00 pm MYTHGH Convention Centre Sentul, Kuala Lumpur
Book a demo session with ArtsProud at Shaping Impact 2026.Follow their journey
