Personalised parent coaching
An AI-powered app tailors daily communication guidance to each family.
SEEd.Lab · Cohort 4
Every conversation is a beginning.
Personalised coaching helps parents turn everyday moments into opportunities to build their child’s communication skills.
3 November 2026·30-minute demos
MAKING A DIFFERENCE IN
THE VENTURE
Get to know
Tutur.
Tutur empowers parents with personalised coaching, built on evidence-based strategies, to become better communicators with their child at home.
The problem
Developmental Language Disorder (DLD) affects 1 in 14 children, yet many Malaysian parents only recognise it when communication delays become clear. While speech therapy provides critical support, much of a child’s language growth happens in everyday routines at home. However, parents are often left unsure how to help, with limited practical guidance designed for Malaysian families.
Show less
Without the right support during these crucial early years, children may face lasting setbacks in confidence, school readiness and social wellbeing.
Target market
- Parents & Caregivers: Families of children aged 1–6 with communication needs, seeking practical daily guidance at home that fits busy schedules.
- Therapy Centres & Clinics: Healthcare providers looking for structured home practice tools to bridge sessions and track progress.
- Preschools & Early Learning Centres: Educators seeking accessible tools to support language development and connect classroom strategies with home routines.
Show less
- Corporates: Organisations supporting working parents as an employee benefit, or funding CSR programmes for B40 families.
The Solution
Tutur is an AI-powered coaching app that builds parents’ skills and confidence in supporting their child’s communication. Co-developed with speech therapists, it tailors daily guidance for each family, turning everyday moments into opportunities for connection and communication. In just 15 minutes a day, parents learn simple strategies, practise them with their child, and track and reflect on progress, from first words to school readiness.
Everyday practice
Parents learn and practise simple strategies with their children in 15-minute daily routines.
Track and reflect
Guidance co-developed with speech therapists helps parents reflect on progress from first words to school readiness.
COLLABORATION OPPORTUNITIES
Unlock opportunities to collaborate
Explore Buy-for-Impact offerings and CSR partnerships, and meet the team.
01Buy-for-Impact
Tutur Employee Benefit Programme
Price: RM11,500 (Grow, 15 users) / RM21,000 (Thrive, 30 users)
Employee benefit programme supporting working parents with personalised coaching and structured communication support, co-developed with speech therapists, to help their children communicate, learn and thrive at home.
02CSR Partnership
Beneficiaries
30 lower-income families with young children who require additional support in developing their communication skills at home.
Activities
Program 1 – Partner for Change Sponsorship Sponsor families with access to practical guidance and personalised coaching, empowering parents to support their young child’s communication development at home.
Cost
Program 1 – Partner for Change Sponsorship RM30,000 / programme for 30 families.
03Meet the Team
Azrena Ibrahim
CEO & Co-Founder
azrena@tutur.my+6012 415 5212Alum Hassim
COO & Co-Founder
alum@tutur.my+6016 808 1746Azam Khalid
Product & Technology
azam@tutur.my+6018 285 5232Khalida Khalid
Social Impact & Community
khalida@tutur.my+6010 400 3131LET’S BUILD WHAT’S NEXTWhat Tutur
What Tutur
is looking for.
Explore the team’s priorities and see where your expertise, network or organisation could connect.
01 /
Corporate Package
Offer Tutur as an employee benefit, with Tutur App access and Tutur Coach workshops for working parents.
02 /
CSR Project
Sponsor a TuturGetherness parent community for B40 families of children with speech and language delays.
03 /
Referral Partnerships
Partner with Tutur as a therapy centre, clinic or preschool to support your families’ communication practice at home.
04 /
Investment Opportunity
Develop Tutur’s AI technology to personalise coaching for every parent and child.
05 /
Grant Opportunity
Fund new learning modules and versions in more languages, making communication support accessible to every family
KEEP THE CONVERSATION GOING
Connect with Tutur.
LET’S START A CONVERSATION
Meet Tutur.
Explore the impact.
Connect with the team at Shaping Impact 2026 to learn more about their work and discuss where your interests meet.
3 November 2026Demos — 3:00 pm–5:00 pm MYTHGH Convention Centre Sentul, Kuala Lumpur
Book a demo session with Tutur at Shaping Impact 2026.Follow their journey
